In this tutorial, we will tell you more about the elements and conditions for the campaigns.
Elements and conditions can be found on the ➡️ right side of your screen.
Elements 🔧
Each element that requires text has the option of inserting it with all the necessary tags, Image, and GIF hyper-personalization, directly while making the Sequence, as well as setting up after how many days and/or hours you want a certain element or condition to be executed. Also, you have the option to do A / B testing.
- View profile - it visits the leads’ profiles and they get a notification for that. It is also vital when it comes to some other steps that will be mentioned.
- Invite to connect - This step sends a connection invitation to your leads. There is no need to put the view profile step before this one because Leadscope will visit the profiles in order to send a request. If you have a view profile step before this, it will significantly slow down your sequence due to your daily limits.
- Message - this is the Linkedin Message step. Messages can be sent only to people you are connected with- your 1st-degree connections.
- InMail message - Inmails can be sent to your 2nd and 3rd-degree connections, to people you are not connected with. You have 800 free Inmails per month and these free Inmails can be sent only to leads with open profiles.
- Follow - Following someone on LinkedIn allows you to see the person's posts and articles on your homepage without being connected to them. Your leads will be notified that you are following them and this strengthens the possibility of them accepting your connection request.
- Email message - there are 3 types of email messages, business emails, personal emails, or emails imported from a CSV file. Business emails can come after an Email Discovery & Verification step. Personal emails can be found on the Lead’s profile if you are connected with the Lead. Emails imported via CSV file are the personal ones. So depending on what type of email you are using in your sequence you'll need to select personal or buissnes email type in the email message.
- Email Discovery & Verification step - this step can do 2 things: Find and verify business emails from a CSV file, or find and verify email via Linkedin search URL where Leadscope enriches that prospect to find their verified business email.
Conditions 🛠️
Each condition has two outputs - “yes” and “no”, a custom condition that has up to 5.
- Custom condition - can have up to 5 customizable outputs.
- If connected - if the lead accepts/doesn’t accept the connection request. Leadscope will check after the set timing who accepted the request and based on that, the sequence will continue to the left or the right side of the branch.
- If email is opened - if the lead opens/doesn’t open the email.
- If has a personal/imported email - If you are connected to the Leads, you can find their personal emails from their Linkedin profiles. If you have emails in your CSV file, they will be pulled from it and used. These emails are considered personal emails by the tool.
- If it has verified email - It comes after the Email discovery & verification step so it can check if Leadscope found business emails.
- If free InMail - Leadscope checks if the lead's account is open to receiving Free InMails.
- If email clicked - if the email contains a link that the lead clicks/don’t click on.
! There is no limit to the number of steps you can put in your sequence.
! Two conditions cannot be connected, you can only connect two actions.
We hope this article was helpful!