To optimize your results on Leadscope, we recommend running at least these two types of campaigns simultaneously to increase your success rates on our platform (the 3rd is optional).
Connection Request Campaign (recommended)
Think of this sequence as your highly targeted, ideal customer profile campaign. Due to LinkedIn’s 100-150 connection request limitation per week, connection requests should be saved for these highly targeted prospects.
The best practice for this type of campaign is to focus on 2nd-degree connections. The benefit of utilizing 2nd-degree connections is that you share mutual connections with the prospect and will increase the likelihood of them accepting your connection request.
InMail/Email Campaign (recommended)
Next, it’s time to create the second of our 2 recommended types of campaigns which is the InMail/Email Campaign. Think of this sequence as a higher volume, broader campaign. With Leadscope’s ability to send 800 InMails per month, it’s highly important to have this type of campaign running in conjunction with your Connection Request Campaigns to ensure you’re fully maximizing your daily limits across the different outreach methods.
Existing Network Campaign (1st Degree Connections)
This is the last type of campaign to consider however, it requires that you have an existing network to leverage for targeting your ICP. The benefit of this type of campaign is that it doesn’t count towards any of your daily/monthly LinkedIn limits as you’ll only be sending messages and emails to these contacts.
