Find the full breakdown of what Boolean Search is here. If Boolean is right for you, feel free to utilize our free Boolean Search Tool located here.
For those unfamiliar with Boolean Search and how it works, here’s a quick guide on what it is, how it works, and if it might be a good fit to use within your Leadscope campaigns.
In short, Boolean Search is another way to target and segment prospects on LinkedIn without the need for LinkedIn Filters. For those of you whose ICP (Ideal Customer Profile) characteristics aren’t listed within LinkedIn’s predefined filters, Boolean is a good way to potentially find your ICP on LinkedIn by creating a Boolean Search String.
The main downside to Boolean is that it searches LinkedIn for the search parameters you specify however, it displays anyone with those keywords in their profile whether it’s their current job status or a previous one.
When you use LinkedIn filters within Sales Navigator, for example, any filter you use will populate results where those parameters apply to their current job status and won’t list anyone if it’s from a previous position.